A heatmap is a graphical representation of a website analytics dataset. It uses colors to depict important bits of information, so it’s easy for online marketers to assess their website visitors’ on-screen behavior. For example, dark colors on a heatmap may represent the areas of your website that users engaged with the most and lighter colors for less engagement.

When creating a new Heatmap, Jitt will make a static copy of your webpage where you'll see circle of multiple of color. Red being concentrated of clicks or mouse hovering and lighter color being less attention area on the page.

Heatmaps help website owners make critical business, design, and technology decisions fast. For instance, if you discover that no one is scrolling past a certain point on a webpage, you know you need to change something about the ignored section to make it more engaging. Or you might discover that one of your call to action buttons is never used; in response, you can make changes to that button so it will stand out and attract more clicks.

Another great way to utilize heatmaps is in A/B testing, in which you test and compare two versions of a webpage. Then, when you analyze the heatmap results, you’ll know which webpage version will get you more conversions.

Heatmaps are an excellent way to uncover what’s not working on your webpage so you can then strategically redesign it to improve the performance of your site. They’re a lot more visual than analytics tools like Google Analytics, and, therefore, they make it easier for website owners to uncover valuable insights.