Quickly analyze and measure what work or doesn't work on a page by enabling Heatmap in a few clicks easily from your account. Ensure to understand your audience behaviour to see where it would be the best to put conversion items such as form, button, etc...

Understand the engagement on your pages and optimize them based on Heatmap results from your page.

• Understand your audience behaviours and engagement.
• Analyze huge amount of data about interaction in a more appealing and visual way.
• Track down how your pages are efficient without prompting the end-user about surveys or feedback.

Heatmaps help website owners make critical business, design, and technology decisions fast. For instance, if you discover that no one is scrolling past a certain point on a webpage, you know you need to change something about the ignored section to make it more engaging. Or you might discover that one of your call to action buttons is never used; in response, you can make changes to that button so it will stand out and attract more clicks.

Another great way to utilize heatmaps is in A/B testing, in which you test and compare two versions of a webpage. Then, when you analyze the heatmap results, you’ll know which webpage version will get you more conversions.

Heatmaps are an excellent way to uncover what’s not working on your webpage so you can then strategically redesign it to improve the performance of your site. They’re a lot more visual than analytics tools like Google Analytics, and, therefore, they make it easier for website owners to uncover valuable insights.